The first question most Nairobi advertisers ask is not “does it work” but “what does it cost.” Moving LED media is still newer than billboards and radio, so there is less shared reference for budgeting. This guide walks through indicative starting prices and the variables that move a quote, so you can size a test flight before requesting a formal brief.
Indicative starting prices
Taxi-top day burst: from KES 85,000 for a single Nairobi corridor, one day where inventory allows, includes creative QA and a GPS proof-of-play summary. Taxi-top weekly corridor book: from KES 420,000 for seven days across one or two corridors, with scheduled plays by time window and corridor-level reporting. Taxi-top sustained book: from KES 1,350,000 for 28 days across multiple corridors, with pacing across peak and off-peak windows and procurement-ready proof-of-play exports.
Delivery bike weekly flight: from KES 180,000 for seven days across estate and last-mile clusters, same creative gates as taxi-top units. Delivery bike sustained book: from KES 620,000 for 28 days across multiple estate corridors, with lunch-hour and e-commerce peak targeting and optional combined reporting alongside a taxi-top line.
These are starting-from figures, not a rate card. Final pricing is confirmed per brief, corridor, and inventory availability, and can move with volume or exclusivity requests.
What moves a quote up or down
Corridor count and competitiveness: high-demand arterials like Mombasa Road or Waiyaki Way during peak windows carry different inventory pressure than a single off-peak corridor. Flight length: day bursts test cheaper per unit but cost more per day than a sustained 28-day book, which amortises setup and QA. Exclusivity: locking a category or corridor to your brand only adjusts the base rate. Creative complexity: video assets that need extra QA passes or multiple swap windows during the flight add coordination time versus a single static loop.
Taxi-top vs delivery bike budgets
Taxi-top corridors suit brand fame and commute-wide reach; delivery bike flights are priced lower per week because they target tighter estate and dispatch clusters rather than an arterial. Brands chasing both commute visibility and estate-level depth often split budget across a taxi-top corridor book and a parallel bike flight rather than over-extending one format across every use case.
How to size a first test
If budget is the main unknown, start with a single-corridor taxi-top day burst or a one-week bike flight in your priority estate cluster. Both are small enough to validate creative and corridor choice before committing to a monthly book, and both come with the same GPS proof-of-play reporting as larger flights.
Ready for a firm number? Request the media kit and a brief-based quote, indicative pricing above is a planning tool, not a booking price.