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How is creative reviewed before it plays?

Admobi schedules and reviews all creative centrally. Drivers do not load ads. Brand-safety flags can pause a unit.

Last updated 29 August 2026

Screens run a centrally scheduled playlist. Partners and drivers do not load files onto the unit. Review happens before the first play and again if a complaint is raised.

What we check

  • Format and codec against the spec table.
  • Brand-safety and local advertising rules.
  • Legibility at typical viewing distances on Nairobi arterials.

If something is rejected

You get a short note on what to fix. A replacement file in the same spec can usually replace the loop without rebuilding the whole flight, as long as inventory is still held.

Still stuck? Contact the team