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What should go in a campaign brief?

Neighbourhoods, flight dates, audience, and creative status. The more specific the corridor list, the faster the hold.

Last updated 29 August 2026

A usable brief names where people actually move, not a pin that looks good on a slide. Admobi confirms inventory against live fleet density in that window.

Include these

  • Target neighbourhoods, arterials, or venues.
  • Preferred dates and whether weekends matter.
  • Audience: office commuters, estate lunch hour, evening retail, or mixed.
  • Creative status: ready, in design, or needs a spec check.
  • Budget band or the question you need priced.

Helpful extras

If your audience is office workers, bias morning and evening peaks. If you are chasing lunch-hour consideration near estates or industrial parks, say so; delivery bike enclosures may be the better pair.

Still stuck? Contact the team