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How do dayparts and play windows work?

You book time windows and corridors, not a single postcode. Plays follow the taxi, logged against GPS.

Last updated 29 August 2026

Geo-targeted OOH on moving taxis is a corridor and a clock, not a billboard lease. Partner taxis carry connected screens; plays are logged against GPS routes.

How to brief windows

  • Morning peak if the audience is inbound office traffic.
  • Evening peak for outbound commute and retail.
  • Midday if estates, industrial parks, or lunch consideration matter.

If you need both taxi tops and delivery bike enclosures, say so in the brief so ops does not treat them as one canvas.

Still stuck? Contact the team