Reporting shows where and when creatives actually ran across Nairobi, tied to the schedule you booked. That is the difference from a static board photo plus a traffic estimate.
What a log typically includes
Field | Why it matters |
|---|---|
Time window | Confirms the daypart you paid for |
Route or corridor context | Shows the taxi was in the booked area |
Creative identifier | Ties the play to the trafficked file |
Play or hour count | Supports invoice and optimisation talk |
What it is not
Proof of play is not a guaranteed number of unique people. It is a verified record of the network doing the thing you booked. Use it in procurement packs alongside your own brand metrics.
Still stuck? Contact the team